Since the birth of jazz, women have struggled to find an equal place as performers of this American musical art form. It is exciting that the University of Northern Colorado has taken strides in bringing light to the leading female figures in jazz today through their annual event, Women in Jazz Day. My goal for the logo design was not to follow the standard protocol when it comes to representing female jazz musicians - which is to include a female icon such as Billie Holiday, something feminine such as flowers or makeup, or a silhouette of a woman wearing an elaborate dress of sorts. My goal was to find a brand identity that was gender neutral, yet slick with a retro touch. I am fortunate to know many badass female instrumentalists and vocalists, which is why I decided to incorporate both a vocal microphone and tenor saxophone in the design. The date is included in the design as this will likely become an annual event. The next scheduled event will occur in October 2022!