Building a brand identity and website for Denver based chef and catering company Missy’s Gourmet.
Missy’s Gourmet is an online catering company based in Denver, Colorado and features flavorful recipes by Chef Melissa Martinez. Established in 2017, Missy’s Gourmet offers personal chef, catering, meal preparation, and delivery services.
THE STORY BEHIND THE LOGO
This was a re-design of their existing logo direction - my goal was to retain the character and vibe of the organization, but create a new visual direction that could help represent the business more appropriately as their previous brand identity had a weak connection with their mission and objectives.
Missy's Gourmet is all about providing delicious homemade meals that are heathy, tasty, and satisfying. Inspired by Italian cuisine, seafood, and food discovered from traveling the world - Chef Missy's goal's approach is to create a rotating menu that incorporates some of her favorite foods from around the world. My goal with the brand identity for Missy's Gourmet was to utilize a unique brush script typeface with a slightly rigid shadow effect - in hopes of encapsulating a rustic European/Italian feel. I added a simple knife icon to bring in an element that reflects cooking.
Updating and redesigning the existing brand identity and website to reflect the growth the company has made in the last several years. Create a user friendly experience that enables customers to navigate online orders effectively.
The redesign of the brand/logo provides a warm and inviting feeling. The update of the website, including the e-commerce feature, has helped to scale and grow the business. The client has been able to connect and reach new customers and has been able to offer more services as part of her business.