This project was a re-design of their existing logo direction - my goal was to develop a brand identity that reflected the organization more appropriately. The original design lacked character and personality. 

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The concept for Peak View's logo design involves musical elements and elements that are common in the state of Colorado. Mountains are the most common element from nature that symbolizes the Rocky Mountain's. My goal in the design was to incorporate mountains through simple line art. I decided to outline five lines in order to represent a "stave/staff" - of which music is typically notated. I experimented with the typography to make the "A" "K," "W," and "V"  to also symbolize the mountains that are well known in Colorado. I chose a light green color to further represent nature