For Carmen Sings Carmen: Echoes of Carmen McRae, I developed a vibrant visual identity that balances the elegance of classic jazz with a contemporary aesthetic. Bold, expressive typography pays homage to the genre’s rich history, while a palette of electric blues, warm oranges, and turquoise creates energy and contrast. Layered photographic treatments, subtle textures, and dynamic color transitions establish a cohesive visual language throughout the album packaging and booklet, celebrating Carmen Bradford’s artistry while honoring the legacy of Carmen McRae.